Director of Online Communications
February 15, 2016-May 31, 2019
Provided leadership, vision and management for Centerstone’s online positioning
Collaborated with internal teams to create and manage multiple websites using Expression Engine and Wordpress
Set policies and developed work plans for maintaining and improving Centerstone’s websites
Created and/or supervised the development of new online content
Supervised development, design and overall management of Centerstone’s Intranet
Managed design and content of all social media channels
Evaluated customer experience across multiple channels and customer touch points
Managed campaigns with paid social media advertising (keywords and other targeting tactics) and created campaign specific landing pages to generate leads
Supervised the design and development of new online properties
Collaborated with Marketing/Communications team on creating branding policies and standards
Implemented branding standards throughout all platforms, including print, with five SBU's staff
Created and managed external e-newsletters and other email marketing pieces
Managed relationships with consulting firms and vendors
Wrote and edited scripts for videos
Assisted with video shoots and production
Supervised two staff positions
Interviewed potential new hires
Served as chair of the corporate HQ social committee for 18 months
Director of Communications
Episcopal Diocese of Tennessee
February 5, 2005-February 27, 2015
Conceived, wrote, designed and published a monthly magazine for the Diocese of Tennessee using MS Publisher; coordinated printing and managed mail list for same
Wrote, prepared and sent a weekly email blast using EMMA; managed email list for same
Designed and was content administrator of the diocesan website using WordPress and Photoshop
Designed and prepared all printed material from the diocese, including ordination invitations, ordination certificates, other invitations and cards, twice-yearly brochure for annual fund drive, diocesan Christmas ornament, diocesan car window decal, letterhead, other stationary and other printed material as needed
Organized (along with others) the diocesan annual convention, facilitated selection of a theme and logo, prepared all printed material such as signage, convention book and convention journal, designed online registration, trained clergy on registration, prepared all credentials, trained volunteers, booked exhibitors
Photographed many of the images used in printed materials
Designed and facilitated the production of a new diocesan banner
Cross-trained on executive assistant position; later trained two new hires in that position
Cross-trained on database manager position; later trained new hire in that position
Oversaw packing the office of 18 years and supervised the move to a new facility; unpacked
Managed inventory in multiple storage facilities; managed packing of files for archives off site
Designed and facilitated all signage at new campus
Handled phone calls on general queries and more sensitive issues
Greeted visitors to the diocesan office; arranged hospitality for meetings and other gatherings
Worked closely with clergy and lay staff of nearly 50 churches in middle Tennessee
Worked closely with the bishop, canons, and other staff of the Diocese of Tennessee
Artist Management Consultant
Michael Dixon Management
Franklin, Tennessee November 1999-2018
Engaged in management duties of a worldwide musical artist, acting as liaison between the artist and his record labels, booking agents, publicists, band and others
Managed the artist’s schedule, coordinating recordings, tours, interviews and all other engagements
November 1997-April 1999
As US agent/manager for Australian singer songwriter Steven Camden, I submitted him to American music festivals, for which he was accepted. To maximize exposure during a limited stay, I booked additional dates – Portland, Nashville, Memphis and Austin – to showcase to industry professionals. I secured publicity opportunities, handled travel arrangements and was acting tour manager. When he returned to the US in February ’99 for a six-week tour, I resumed duties as before.
Little Fish Platters
January 1991-November 1998
As owner of an independent label, I released cds to national college and alternative commercial radio stations. I secured distribution with an Atlanta label but did all press, publicity, tour support, radio and retail promotion, and administrative tasks, aided by a staff of interns whom I trained and managed.
Atlanta Music Awards
January 1992-May 1992
Office Manager duties included establishing the office for this statewide music award show, coordinating ballot distribution and computation, assisting with securing sponsorship and advertising, as well as acting as production assistant for the event held at the Fox Theater in Atlanta.
New York, New York
July 1989-June 1990
My duties as Administrative Assistant to the National Director of Sales and Marketing included generating sales and marketing reports and distributing correspondence to regional staff and other departments. I also handled the National Director’s business and personal scheduling and travel arrangements.
Judy Tint, Esq.
New York, New York
September 1988-July 1989
As Administrative Assistant to an independent attorney, my responsibilities included scheduling appointments, greeting clients, heavy telephone activity, bookkeeping, personal and professional correspondence and drafting contracts and other legal documents.
November 1986-August 1988
General Manager duties ranged from administrative functions (bookkeeping, accounts payable/receivable, keeping sales ledger and invoicing sales) and correspondence (letters, press releases, marketing reports, etc.) to researching and assembling mailing lists for radio, press and retail, working with a network of independent distributors and conducting in-depth radio and retail tracking. Other responsibilities included scheduling recording and other aspects of production, working with bands and managers on tour support, and handling all publicity.
January 1985-November 1986
As Director of Promotion, I handled all press, publicity and promotions. I assisted the owner in dealing with booking and contracts. I also acted as production manager on shows featuring international, national, regional and local acts.
Video Music Channel
February 1984-October 1984
As Production Assistant, on-the-job training led to floor directing live and taped host breaks and in-studio interviews and musical guests, shifts as camera operator, audio operator, lighting technician, chyron operator and researcher.
Baton Rouge, Louisiana
January 1982-September 1983
In my position of Assistant Manager, I arranged all press and publicity, assisted with booking and contracts, acted as production manager for national rock and country shows, hired, scheduled and prepared payroll for 30 employees, and coordinated ticket sales with five local retail outlets.
MS OFFICE SUITE
GOOGLE MY BUSINESS
ADOBE CREATE SUITE
ACS MEMBERSHIP DATABASE
SPOTIFY... and more
PROOFREAD / EDIT
DESIGN / LAYOUT
Soft Goods / Promotional Items
Candid / Posed
LIAISE BETWEEN DEPARTMENTS
TYPE 60+ WPM
Louisiana State University
Baton Rouge, Louisiana
I attended Louisiana State University for six semesters in a Liberal Arts Curriculum. My main areas of study were English Literature, Psychology, Theater, and Communications. During all six semesters, I worked at the college radio station with a regular 4-hour shift on Sunday afternoons. For the final three semesters, I was Traffic Director for the radio station, which involved keeping logs of scheduled shift and music played during those shifts, compiling stats and report them to the appropriate publications. It was during my time at LSU and because of my exposure to the music industry through the radio station that I begin my career in the music industry, which included jobs doing publicity and promotion.