Cathy Hendrix

Director of Online Communications

Centerstone

Nashville, Tennessee

February 15, 2016-May 31, 2019

• Provided leadership, vision and management for Centerstone’s online positioning

• Collaborated with internal teams to create and manage multiple websites using Expression Engine and Wordpress

• Set policies and developed work plans for maintaining and improving Centerstone’s websites

• Created and/or supervised the development of new online content

• Supervised development, design and overall management of Centerstone’s Intranet

• Managed design and content of all social media channels

• Evaluated customer experience across multiple channels and customer touch points

• Managed campaigns with paid social media advertising (keywords and other targeting tactics) and created campaign specific landing pages to generate leads

• Supervised the design and development of new online properties

• Collaborated with Marketing/Communications team on creating branding policies and standards

• Implemented branding standards throughout all platforms, including print, with five SBU's staff

• Created and managed external e-newsletters and other email marketing pieces

• Managed relationships with consulting firms and vendors

• Wrote and edited scripts for videos

• Assisted with video shoots and production

• Supervised two staff positions

• Interviewed potential new hires

• Served as chair of the corporate HQ social committee for 18 months
   

​

Director of Communications

Episcopal Diocese of Tennessee

Nashville, Tennessee

February 5, 2005-February 27, 2015

• Conceived, wrote, designed and published a monthly magazine for the Diocese of Tennessee using MS Publisher; coordinated printing and managed mail list for same

• Wrote, prepared and sent a weekly email blast using EMMA; managed email list for same

• Designed and was content administrator of the diocesan website using WordPress and Photoshop

• Designed and prepared all printed material from the diocese, including ordination invitations, ordination certificates, other invitations and cards, twice-yearly brochure for annual fund drive, diocesan Christmas ornament, diocesan car window decal, letterhead, other stationary and other printed material as needed

• Organized (along with others) the diocesan annual convention, facilitated selection of a theme and logo, prepared all printed material such as signage, convention book and convention journal, designed online registration, trained clergy on registration, prepared all credentials, trained volunteers, booked exhibitors

• Photographed many of the images used in printed materials

• Designed and facilitated the production of a new diocesan banner

• Cross-trained on executive assistant position; later trained two new hires in that position

• Cross-trained on database manager position; later trained new hire in that position

• Oversaw packing the office of 18 years and supervised the move to a new facility; unpacked

• Managed inventory in multiple storage facilities; managed packing of files for archives off site

• Designed and facilitated all signage at new campus

• Handled phone calls on general queries and more sensitive issues

• Greeted visitors to the diocesan office; arranged hospitality for meetings and other gatherings

• Worked closely with clergy and lay staff of nearly 50 churches in middle Tennessee

• Worked closely with the bishop, canons, and other staff of the Diocese of Tennessee

 

 

Artist Management Consultant

Michael Dixon Management

Franklin, Tennessee                                                     

November 1999-2018

• Engaged in management duties of a worldwide musical artist, acting as liaison between the artist and his record labels, booking agents, publicists, band and others

• Managed the artist’s schedule, coordinating recordings, tours, interviews and all other engagements

• Managed the artist’s Social Media, including his website, Facebook, Twitter, YouTube, Spotify and more

 

 

Artist Management

Nashville, Tennessee

November 1997-April 1999

As US agent/manager for Australian singer songwriter Steven Camden, I submitted him to American music festivals, for which he was accepted. To maximize exposure during a limited stay, I booked additional dates – Portland, Nashville, Memphis and Austin – to showcase to industry professionals. I secured publicity opportunities, handled travel arrangements and was acting tour manager. When he returned to the US in February ’99 for a six-week tour, I resumed duties as before.

 

 

Little Fish Platters

Atlanta, Georgia

January 1991-November 1998

As owner of an independent label, I released cds to national college and alternative commercial radio stations. I secured distribution with an Atlanta label but did all press, publicity, tour support, radio and retail promotion, and administrative tasks, aided by a staff of interns whom I trained and managed.

 

 

Atlanta Music Awards

Atlanta, Georgia

January 1992-May 1992

Office Manager duties included establishing the office for this statewide music award show, coordinating ballot distribution and computation, assisting with securing sponsorship and advertising, as well as acting as production assistant for the event held at the Fox Theater in Atlanta.

 

 

Arista Records

New York, New York

July 1989-June 1990

My duties as Administrative Assistant to the National Director of Sales and Marketing included generating sales and marketing reports and distributing correspondence to regional staff and other departments. I also handled the National Director’s business and personal scheduling and travel arrangements.

 

 

Judy Tint, Esq.

New York, New York

September 1988-July 1989

As Administrative Assistant to an independent attorney, my responsibilities included scheduling appointments, greeting clients, heavy telephone activity, bookkeeping, personal and professional correspondence and drafting contracts and other legal documents.

 

 

688 Records

Atlanta, Georgia

November 1986-August 1988

General Manager duties ranged from administrative functions (bookkeeping, accounts payable/receivable, keeping sales ledger and invoicing sales) and correspondence (letters, press releases, marketing reports, etc.) to researching and assembling mailing lists for radio, press and retail, working with a network of independent distributors and conducting in-depth radio and retail tracking. Other responsibilities included scheduling recording and other aspects of production, working with bands and managers on tour support, and handling all publicity.

 

 

688 Club

Atlanta, Georgia

January 1985-November 1986

As Director of Promotion, I handled all press, publicity and promotions. I assisted the owner in dealing with booking and contracts. I also acted as production manager on shows featuring international, national, regional and local acts.

 

 

Video Music Channel

Atlanta, Georgia

February 1984-October 1984

As Production Assistant, on-the-job training led to floor directing live and taped host breaks and in-studio interviews and musical guests, shifts as camera operator, audio operator, lighting technician, chyron operator and researcher.

 

 

Trinity’s

Baton Rouge, Louisiana

January 1982-September 1983

In my position of Assistant Manager, I arranged all press and publicity, assisted with booking and contracts, acted as production manager for national rock and country shows, hired, scheduled and prepared payroll for 30 employees, and coordinated ticket sales with five local retail outlets.